Nondurable Products
Benchmark against best-in-class companies in any ACSI industry
Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.
NONDURABLE
PRODUCTS
The ACSI has over three decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.
At a glance:
Nondurable Products
-
Inaugural year:
1994
-
Updated:
annually
-
Most recent data:
2024
-
Industries:
apparel, athletic shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks
-
Companies:
31 major chains, plus aggregate of smaller companies in each industry category
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Food Manufacturing | 82 | 81 | -1% | |
| #kraft-heinz | Kraft Heinz | 81 | 84 | 4% |
| #ferrero | Ferrero | 81 | 83 | 2% |
| #hersheys | Hershey’s | 83 | 83 | 0% |
| All Others | 84 | 82 | -2% | |
| #campbells | Campbell’s | 80 | 81 | 1% |
| #quaker-pepsico | Quaker (PepsiCo) | 81 | 81 | 0% |
| #tyson | Tyson | 78 | 81 | 4% |
| #general-mills | General Mills | 83 | 80 | -4% |
| #dole | Dole | 80 | 79 | -1% |
| #kelloggs | Kellogg’s | 81 | 79 | -2% |
| #mars | Mars | 79 | 79 | 0% |
| #conagra | Conagra Brands | 78 | 76 | -3% |
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Soft Drinks | 83 | 84 | 1% | |
| All Others | 78 | 84 | 8% | |
| #coca-cola | Coca-Cola | 84 | 84 | 0% |
| #pepsico | PepsiCo | 83 | 84 | 1% |
| #keurig-dr-pepper | Keurig Dr Pepper | 84 | 81 | -4% |
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Breweries | 82 | 82 | 0% | |
| #anheuser-busch-inbev | AB InBev | 84 | 84 | 0% |
| All Others | 83 | 82 | -1% | |
| #constellation-brands | Constellation Brands | 79 | 81 | 3% |
| #molson-coors | Molson Coors | 80 | 79 | -1% |
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Personal Care & Cleaning Products | 82 | 81 | -1% | |
| #clorox | Clorox | 83 | 83 | 0% |
| #proctor-gamble | Procter & Gamble | 83 | 82 | -1% |
| All Others | 83 | 81 | -2% | |
| #unilever | Unilever | 80 | 81 | 1% |
| #johnson-johnson | Johnson & Johnson | 82 | 80 | -2% |
| #henkel | Henkel | 77 | 79 | 3% |
| #colgate-palmolive | Colgate-Palmolive | 81 | 78 | -4% |
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Apparel | 79 | 77 | -3% | |
| #levi-strauss | Levi Strauss | 82 | 84 | 2% |
| #hanesbrands | Hanesbrands | 78 | 79 | 1% |
| #pvh | PVH | 80 | 79 | -1% |
| #vf | VF | 77 | 79 | 3% |
| All Others | 79 | 77 | -3% |
Satisfaction Benchmarks by Company
| Anchor Link | Company | 2023 | 2024 | % CHANGE |
|---|---|---|---|---|
| Athletic Shoes | 83 | 83 | 0% | |
| #nike | Nike | 84 | 85 | 1% |
| #skechers | Skechers | 84 | 85 | 1% |
| #new-balance | New Balance | 83 | 83 | 0% |
| #adidas | Adidas | 82 | 82 | 0% |
| All Others | 82 | 81 | -1% |
Industry averages are weighted by companies’ market shares.
2024 results based on data collected October 2023 – September 2024
NM – Not measured