Credit Unions
Monitor member satisfaction and capitalize on areas of excellence
Get a complete picture of member perceptions and what drives their loyalty.
CREDIT UNIONS
Gain a true understanding of your financial products, services, and competition using ACSI’s expertise in measuring perceptions and delivering key insights for the U.S. credit union industry.
At a glance:
Credit Unions
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Inaugural year:
2008
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Updated:
annually
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Most recent data:
2025
Credit Unions
Satisfaction Benchmarks by Industry
| Company | 2024 | 2025 | % Change |
|---|---|---|---|
| Credit Unions | 79 | 79 | 0% |
Credit Unions
Satisfaction Benchmarks by Company
| Benchmarks | 2024 | 2025 |
|---|---|---|
| Speed of financial transaction (in branch) | 88 | 87 |
| Courtesy and helpfulness of tellers or other staff | 88 | 86 |
| Quality of mobile app | 86 | 85 |
| Reliability of mobile app (minimal down time, crashes, lags) | 86 | 85 |
| Website satisfaction | 85 | 85 |
| Call center satisfaction | 82 | 81 |
| Variety of financial services available (checking, savings, debit/credit cards, loans) | 82 | 81 |
| Ease of adding or making changes to accounts | 81 | 80 |
| Ease of understanding information about accounts | 81 | 79 |
| Competitiveness of interest rates | 77 | 78 |
| Number and location of ATMs | 77 | 77 |
| Number and location of branches | 75 | 74 |
Industry averages are weighted by companies’ market shares.
2025 results based on data collected January 2024 – December 2024